Our Brands
Discover our diverse range of premium rice brands, each crafted to meet the specific needs of markets.
At Saffron Rice Mills, we pride ourselves on being a trusted partner for premium rice exports worldwide. With decades of experience in the industry, we have developed a diverse range of high-quality rice brands tailored to meet the unique demands of markets. We offer lifelong agency rights for our brands to importers in their respective countries, providing exclusive access to premium rice varieties. Our brands are versatile, with Saffron Gold, Dana, and Aayan suitable for Super Kernel and 1121 varieties, while Jet Brand is ideal for regular Basmati. Importers have the flexibility to choose a rice variety for any specific brand, and this exclusive arrangement will continue indefinitely for that specific country, ensuring long-term brand stability.
DANA BRAND
Dana is our esteemed local market brand, well-known in the border area of Iran. This brand has enjoyed generational recognition, originally registered by a now-dissolved parent company.
Today, it is distributed among former partners on a territorial basis. As one of the trusted brands under Saffron Rice Mills, Dana represents our commitment to quality and tradition.
Known for its consistency and premium quality, Dana is a preferred choice for Super Kernel and 1121 rice varieties, ensuring satisfaction across local markets.
Any other Dana brand outside of this specific design does not belong to us.
SAFFRON GOLD BRAND
Saffron Gold is our flagship brand, renowned for its extensive packaging options and advanced nitrogen technology, ensuring freshness and extended shelf life.
This premium brand is exported with 1121 and Super Kernel rice varieties, available in both white milled and steam-milled grades, depending on the destination market’s specific requirements.
As a leading brand under Saffron Rice Mills, Saffron Gold embodies the highest standards of quality and innovation, making it the preferred choice for international buyers seeking superior rice varieties.
JET BRAND
Jet Basmati Rice is a versatile and cost-effective brand offered by Saffron Rice Mills, suitable for both Super Kernel and regular Basmati rice varieties.
It provides a comparative advantage in pricing, being more economical than the extra-long 1121 Basmati rice.
Jet Basmati Rice is available in 5 kg and 20 kg packaging options, both featuring a retail marketing promotion of 5% free rice.
Additionally, the 5 kg and 1 kg packs are processed using an oxygen-free nitrogen flushing technique, ensuring enhanced freshness and shelf life.
AAYAN BRAND
Aayan is a premium brand under Saffron Rice Mills, offering the finest Basmati Rice with a rich aroma and natural flavor in every grain.
Known for its consistent quality, Aayan is perfect for those who seek the authentic taste of Basmati rice in their meals.
Available in a range of packaging options, this brand ensures that both local and international markets can enjoy high-quality rice that meets global standards.
With its oxygen-free nitrogen flushing process, Aayan Basmati rice stays fresh for longer, maintaining its signature fragrance and texture.
